Companies across more and more industries, from automobiles and consumer goods to retailing and banking, are seeing their time-honoured ways of making money under threat. New technologies, rapidly changing customer needs, and challenger competitors are disrupting their comfortable business models. In this Business Briefing, Professor Peter Williamson will explain why building and leading a large and dynamic ecosystem of partners that reinforce, strengthen and help a company to innovate is now an important way to meet these challenges. His talk will then lay out, step by step, how to build and lead an ecosystem and leverage it to improve your company’s competitiveness. It will chart how companies can gain the ecosystem edge, a key advantage in meeting the challenges of disruption business sees all around it today.